SOCIAL MEDIA CASE STUDY: How KFC nailed a crisis with good communications
A few weeks ago, we laid out MRM’s eight step plan for dealing with a social media crisis. In our…
What’s happening
How financial services can hit their social media sweetspot
Here’s a little presentation we gave recently, which hopefully explains three things: 1. Why the world of business communications has…
Will the City of London break its social media gagging order?
As is so often the case in social media, we can only predict what will happen in the UK by…
MRM adds to senior team with Atkins hire
MRM has strengthened its senior team with the appointment of Jon Atkins. Atkins, who joins from MHP where he was…
Is Ryan Giggs the world's best publicist?
How to excel in a social media crisis (MRM's Marketing Minute #5)
A lot of businesses – even the big famous ones – don’t realise they need an internet crisis management plan…
Why Lord Sugar’s apps stank – and how you can do better
Did you watch the cack-handed attempts of the contestants to build a mobile app on Wednesday’s episode of The Apprentice?…
Financial Definitions for dummies
Having been introduced to the financial sector less than a year ago when I joined MRM I was amazed at…
How to get found on LinkedIn (MRM's Marketing Minute #4)
Most of us know that it’s possible to optimise a website so that it performs well in Google searches. But most LinkedIn…
Why context, not content, is king in the mobile revolution
If you caught the most recent MRM’s Marketing Minute you’ll have seen me – freshly decorated with a sunburnt nose – blethering about…
MRM'S MARKETING MINUTE #3: Why mobile is about more than mobile websites
Welcome to the third edition of MRM’s Marketing Minute (previous episodes here), in which MRM’s head of digital and social,…
Ten ways social media has enriched my life this year
One of the reasons some big, serious organisations don’t like social media is that it’s supposedly “frivolous” and “just a…