Strategy
Thought Leadership Live webcast: How to build a brand these days
I was really pleased to be invited to present my slide-deck called ‘How to build a brand these days’ as a live webcast yesterday as part of BrightTalk’s Thought Leadership Live programme.
The presentation – which is roughly half presentation and half question …
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Nestle, Facebook and why brand marketers need to wise up
Right now, Nestle’s brand reputation among Facebook users is at dire risk of self-imploding.
You can take a look at Nestle’s Facebook Page itself to see the tone of the exchanges, but Nestle’s stance illustrates an issue that brand marketers more generally need to understand: In an age of …
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It’s not what you do, it’s how you do it…
The financial sector, perhaps more than most, has a tarnished reputation as questions around trust and corporate responsibility (or irresponsibility), exacerbated by a succession of financial scandals and negative media coverage, have impacted greatly on consumer and corporate relations. Previously self-contained institutions existing in ‘imagined communities’ – of which financial …
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