reputation
Heard the one about the ‘Streisand Effect’?
Marketing and media communications teams are likely to become increasingly familiar with the the phenomenon known as the ‘Streisand Effect’ in the coming months and years.
This brief presentation – created by MRM for a dinner event hosted by Cofunds – explains what it is and what it means …
Continue Reading “Heard the one about the ‘Streisand Effect’?” »
It’s not what you do, it’s how you do it…
The financial sector, perhaps more than most, has a tarnished reputation as questions around trust and corporate responsibility (or irresponsibility), exacerbated by a succession of financial scandals and negative media coverage, have impacted greatly on consumer and corporate relations. Previously self-contained institutions existing in ‘imagined communities’ – of which financial …
Continue Reading “It’s not what you do, it’s how you do it…” »
