reputation
Thought Leadership Live webcast: How to build a brand these days
I was really pleased to be invited to present my slide-deck called ‘How to build a brand these days’ as a live webcast yesterday as part of BrightTalk’s Thought Leadership Live programme.
The presentation – which is roughly half presentation and half question …
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Nestle, Facebook and why brand marketers need to wise up
Right now, Nestle’s brand reputation among Facebook users is at dire risk of self-imploding.
You can take a look at Nestle’s Facebook Page itself to see the tone of the exchanges, but Nestle’s stance illustrates an issue that brand marketers more generally need to understand: In an age of …
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Evolution by stealth
Thought visitors to the site may like to read my words of introduction to the event we hosted in South Molton Street yesterday evening. It describes how MRM – and the environment in which our agency operates – is changing to adapt to a dynamic and complex communications landscape:
Many of …
