Michael Taggart
Social media ROI (part 1/3)
How do you demonstrate the financial benefits of social media to your boss; the so-called return on investment?
MRM’s head of digital and social Michael Taggart gave a talk on how to identify the R.O.I of social media at the recent MRM Breakfast Briefing.
Below is the first of three parts.
Gorkana meets Michael Taggart
MRM head of social media Michael Taggart
Gorkana recently caught up with MRM’s head of social media and former Daily Mail reporter, MICHAEL TAGGART. Here, we re-print he interview - about Michael’s mutual respect for journalism and PR and why the social web must be …
SOCIAL MEDIA CASE STUDY: How KFC nailed a crisis with good communications
A few weeks ago, we laid out MRM’s eight step plan for dealing with a social media crisis.
In our short film we described how pizza firm Domino’s had suffered significant brand damage when a rogue employee posted films of colleagues doing disgusting things with the food …
Continue Reading “SOCIAL MEDIA CASE STUDY: How KFC nailed a crisis with good communications” »
