IFA
Why social media is even more useful for B2B businesses
I’m often asked what the use of social media is if you’re not selling directly to consumers – what if you’re B2B?
The thinking goes like this: if social is all about people and relationships – and Twitter, Facebook and YouTube are populated mostly by real …
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Five social media IFAs
George Emsden, 'CancerIFA' on Twitter
When George Emsden was diagnosed with throat cancer in 2007, his instinct was to keep it to himself.
Four years later he is one of Twitter’s best-known Independent Financial Advisers and his online identity “CancerIFA” could barely be more stark.
The story of how …
Client communications heading online, say IFAs
The trend for IFAs to communicate electronically with clients is set to surge according to a poll of IFA firms by independent wrap platform Nucleus. Â
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The findings, which are based on the views of 30 IFA firms representing 171 individual advisers, reveal that half of those questioned believe that the …
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