consumers
Nestle, Facebook and why brand marketers need to wise up
Right now, Nestle’s brand reputation among Facebook users is at dire risk of self-imploding.
You can take a look at Nestle’s Facebook Page itself to see the tone of the exchanges, but Nestle’s stance illustrates an issue that brand marketers more generally need to understand: In an age of …
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Our latest work: A cool way to show clients what Cofunds is and how it helps
Here’s some work that’s just been completed for Cofunds. It’s an animation that independent financial advisers (IFAs) and financial planners can share with clients to explain how its technology has transformed the way in which people can save for post-work life.
To bring the idea to life we worked …
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It’s a be good not do good world
When it comes to social responsibility it’s not simply a case of doing good, but being good. It’s become evident in the current climate that if you’re not demonstrating responsibility, you are ultimately deemed to be irresponsible. Which means that getting people engaged through a programme of social …
