Is there a science behind the perfect podcast jingle?
It’s every podcasters’ dream to come up with a theme tune as successful as Serial’s was. But is there some sort of secret sauce to creating the ideal jingle?
What’s happening
Sesame Bankhall Group appoints business development director and expands face-to-face adviser support team
Sesame Bankhall Group (SBG) has outlined its commitment to bolstering support for its members with the appointment of Jeff Woods as business development director.
Sesame Bankhall Group appoints head of lender relationships
Sesame Bankhall Group (SBG) has outlined its commitment to strengthening its lending relationships and securing market-leading products for its members with the appointment of Jane Benjamin as head of lender relationships.
The intergenerational fairness inquiry: have young people ever had it so bad?
Generation A may not have been in the workplace long, but it has already faced a disproportionate number of financial blows. From not being able to afford to buy a home, to insecure job prospects, to student debt, they seem to have drawn the short straw on everything. On top of this, they are already learning they are going to have to take some very real responsibility for their future financial comfort. Pensions are becoming increasingly DIY, with even auto-enrolment not enough to prevent poverty later on in life.
Legg Mason Announces Acquisition of Clarion Partners
Legg Mason has announced that it has agreed to acquire a majority equity interest in Clarion Partners, a leading diversified real estate investment firm based in New York. One of the largest independent real estate investors, Clarion Partners manages approximately $40 billion across the real estate risk/return spectrum. Clarion Partners will operate as the primary independent real estate investment affiliate for Legg Mason.
Morrow’s eVestor to acquire Postcard Planning Limited
eVestor, the online investment advice business founded by Anthony Morrow, is to acquire financial planning firm Postcard Planning Limited subject to FCA approval. The acquisition will see Postcard Planning Founder and Chartered Financial Planner, Rohan Sivajoti, become Advisory Services Director and eVestor Board member.
Facing the Future: would the Fabian Society’s New Year conference mark a fresh start for Corbyn?
The Fabian Society’s annual new year conference is always a key feature of the political calendar for those on the centre-left and this year was no different. Coming on the back of the General Election defeat, an extraordinary leadership campaign, and a turbulent few months with many members already feeling weary by the internal wranglings and lack of focus on effective opposition, this was the perfect opportunity for the Fabian Society to help focus minds on the job at hand.
Content is still king but what kind of content rules the roost?
As with any new year, 2016 began with the usual onslaught of blogs and articles predicting trends. One of the main so-called ‘trends’ is that ‘content is king’. This is one trend that I take issue with. For most digital marketers this is not so much news, as it is a statement of long-held knowledge.
How big will the alternative finance market become?
The UK’s burgeoning alternative finance industry has seen staggering growth year on year in 2015, and could reach more than £11bn in size by the end of this year if the current rate of expansion is maintained over the next 12 months.
By Richard Wheat
MRM chosen to raise the profile of Goddard Perry
Goddard Perry, the employee benefit consultants and third-party administrators, has hired financial services communications specialists MRM to help raise its profile.
Still in the office? Here are 10 tips on how to get through it
There are only a couple of days left until Christmas and there’s a skeleton crew in the office. It’s just you, basically, and Monty, the office cactus. Here’s how to survive the next 24 hours.
Talking about my generation: what baby boomers think of your marketing strategy
In the second part of our new series on demographics, we ask a Baby Boomer what social media they use and what they think of financial marketing.