trafigura
Is Ryan Giggs the world’s best publicist?
It’s amazing how any celebrity can still be unaware of the Streisand Effect.
We’ve talked about this before (here’s a slidedeck by brand consultant Ian Thomas) but – in short – it’s the spectacular backfiring of an attempt to close something down on the …
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Heard the one about the ‘Streisand Effect’?
Marketing and media communications teams are likely to become increasingly familiar with the the phenomenon known as the ‘Streisand Effect’ in the coming months and years.
This brief presentation – created by MRM for a dinner event hosted by Cofunds – explains what it is and what it means …
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