conversation
Nestle, Facebook and why brand marketers need to wise up
Right now, Nestle’s brand reputation among Facebook users is at dire risk of self-imploding.
You can take a look at Nestle’s Facebook Page itself to see the tone of the exchanges, but Nestle’s stance illustrates an issue that brand marketers more generally need to understand: In an age of …
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How to build an (IFA) brand
I was privileged enough to be invited to deliver a presentation to a group of independent financial advice (IFA) business leaders last week at an event near Birmingham.
The issue I was asked to address was ‘How to build an IFA brand’. These visuals are my way of addressing the issue.
Given …
We’ve glimpsed the future. It looks like this.
Image: Bond and Coyne Associates / MRM
Just like the legendary astronomer Nicolaus Copernicus, we have all grown up in an era that has been subject to a dominant model.
For Copernicus, it was the idea that the Earth was at the centre of the universe, so it related …
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