brand
MRM’s Marketing Minute – Episode 1: Twitter avatars for business
Presenting the first of our new weekly series of bite-sized vodcasts on some of the useful marketing tips we’ve picked up.
Episode One considers the pros and cons of two common styles of Twitter profile image – and offers a third solution.
Enjoy – and please share this video if you find …
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Thought Leadership Live webcast: How to build a brand these days
I was really pleased to be invited to present my slide-deck called ‘How to build a brand these days’ as a live webcast yesterday as part of BrightTalk’s Thought Leadership Live programme.
The presentation – which is roughly half presentation and half question …
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Nestle, Facebook and why brand marketers need to wise up
Right now, Nestle’s brand reputation among Facebook users is at dire risk of self-imploding.
You can take a look at Nestle’s Facebook Page itself to see the tone of the exchanges, but Nestle’s stance illustrates an issue that brand marketers more generally need to understand: In an age of …
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