OpenMoney, the Manchester-based digital financial advice firm, has appointed Robert Marshall as head of workplace as part of ambitious plans to becoming a leader in the employee benefits space.
Marshall joins OpenMoney from employee benefits specialist Vested where he was a senior manager advising corporates on how to develop and modernise their workplace strategies.
He brings over 20 years of financial services knowledge and experience, with the last 10 spent at the cutting edge of the employee benefits industry.
The news follows OpenMoney’s recent acquisition of respected employee benefits platform Jargonfree Benefits (JFB).
Marshall will work closely with JFB founder Steve Bee to develop a proposition that sets new standards in workplace benefits for the estimated 16.3 million workers1 employed at small or medium-sized companies (SMEs) in the UK.
Unlike its rivals, which target wealthy clients with large sums to invest, OpenMoney was set up to offer affordable, personalised advice online, with the option to speak to a qualified adviser, to those with more modest amounts.
Launched in 2016 by Anthony Morrow, the firm aims to combine expert financial advice with intuitive tools to help people make the most of their money.
Morrow says: “Robert’s appointment is a clear statement of our intent in the workplace benefits space. His deep industry knowledge and technical expertise combined with his vision and drive make him the ideal person to lead our considerable ambitions in this exciting and hugely important area of the market.
“The work he will do with Steve and the JFB team will complement perfectly what we are doing at OpenMoney and in doing so enable us to make a real and long-lasting impact on the enormous advice gap that exists in this country.”
Marshall says: “The groundbreaking work Anthony and the team are doing at OpenMoney is already helping to transform financial advice in the UK. Extending OpenMoney’s reach into the workplace through JFB will help accelerate this important work while also enabling us to build a market-leading platform that sets new standards in employee benefits for SMEs. It’s a hugely exciting opportunity and one I am thrilled to be a part of.”