MRM has entered into a long-term partnership with RedSTART that will see the marketing and public relations consultancy provide ongoing communications counsel and support to the financial education charity for a minimum of three years.
As part of the relationship, RedSTART will also become the official charity partner of MRM.
RedSTART was set up in 2012 with the aim of improving financial education for children. Having been granted charitable status in 2017 the organisation has now set its sights on demonstrating the link between primary-age financial education and future social mobility.
Over the next seven years, the charity will work with 47 primary schools and c. 17,000 children in underprivileged areas on a major research study, ‘Change the Game’, to determine if there is benefit to having money lessons early in life. The findings will act as a blueprint for government to follow to improve the financial knowledge of 4.7 million children by 2030.
Commenting on the partnership, MRM CEO, Andrew Appleyard said:
“We have had the pleasure of watching RedSTART evolve over the years into the impressive force for good it is today. What Sarah and the team are now doing through the ‘Change the Game’ initiative has the potential to lead to real change for generations to come and it is a great privilege for us to be partnering with them.”
RedSTART CEO Sarah Marks commented:
“Andrew and the team at MRM have shown real passion for the work we are doing and the difference we are seeking to make. The skills and experience they are able to bring to the table will be vital to the success of the work we are doing and we are extremely excited about working with them over the years to come.”
RedSTART® is a charity which aims to transform the life chances of primary-school children across the UK through financial education.
Started as an initiative by Redington 10 years ago, RedSTART achieved charitable status in 2017. In 2022 it launched ‘Change the Game’, a new project designed to equip primary-age children with the tools needed to achieve financial security. Over the course of seven years, the organisation will work with 47 primary schools and c.17,000 children in underprivileged areas with the aim of developing a blueprint for improving the financial knowledge of 4.7 million children.
RedSTART Educate is a charitable incorporated organisation (CIO). Registered in England and Wales (1170297) and Scotland (SC050276). Registered Office: 1 Angel Court, London, EC2R 7HJ, United Kingdom.