Mouthy Money, the personal finance website that showcases real people with real stories about their money, has appointed communications consultancy MRM to help launch ‘Money Matters Index.’ It is a brand-new study into consumers and their spending and savings habits. Mouthy Money has worked with MRM’s consumer finance team, led by Christopher Tuite, to create the index and drive engagement with the research phase across owned, earned and paid channels.
Building on the initial research among consumers, the Money Matters Index will also include insight in the form of case studies from Mouthy Money readers. It will provide a compelling picture of life during COVID-19 and under lockdown, revealing how people have fared financially, where they have struggled and even where they have benefited. Crucially, the people surveyed by the Money Matters Index will also be giving their feedback on how they have been treated by financial services companies during the pandemic, making it a must-read for the industry.
Chris Tuite, head of consumer finance at MRM says:
“This brief is a hugely exciting one. Mouthy Money has a fantastic combination of potential and personality. Its aims are rooted in putting people first and not just financial products and as far as I’m concerned that’s the right way round.
“If you want to get your message across you need to speak to real people, the way we speak to each other. Too often that is overlooked in the world of consumer finance. The editors of the site have grand ambitions and we share those so I’m really looking forward to getting stuck in.”
Ed Greaves, co-editor of Mouthy Money says:
“The Money Matters Index will offer some eye-opening insights into what is happening to normal people’s money and what they think of the financial brands they use. We want to know what people really think about their money; how they make it, how they spend and how, if possible, they save their money.
“The Index will be an antidote to the typical banal money research and stats, which tend to reflect the same old views of personal finance appealing only to the already-informed. Like Mouthy Money more generally, the Index will focus on the voices of regular people and their money stories rather than those of us who already know it all.
“The idea for an Index has been brewing for a long time. The pandemic is the right time to launch because people are having to think about every penny they earn and spend, so we are expecting some great feedback.”
The findings from the first Money Matters Index will appear on Mouthy Money in November.