• New online advice business to target the next generation of savers
• Proposition to offer clients high-quality online advice at market leading rates
• Duncan Cameron, co-founder of MoneySuperMarket.com, to back the proposition
Anthony Morrow, founding shareholder of IFA group Paradigm, and Duncan Cameron, co-founder of MoneySuperMarket.com, have today announced their intention to launch a new online advice business called eVestor.
Based in Wilmslow, Cheshire, eVestor is expected to launch in 2016. With the next generation of savers firmly in mind, the proposition will combine market-leading technology, an effortless user experience and seamlessly integrated regulated advice, to make investing more accessible and affordable for everyone in the UK.
eVestor will provide consumers just starting out on the road to save for their futures with an investment solution tailored to their own specific needs, all available via traditional wrappers including pensions and ISAs.
For those that need or want additional support to make saving and investing less baffling, eVestor will offer a dedicated team of professional advisers who can help tackle tricky questions and provide peace of mind for users, all for a fraction of the cost of many other online advice and investment propositions.
Anthony Morrow, chief executive of eVestor, said: “eVestor was born out of the belief that the cost of investing, and the buying of financial products, is too expensive and complicated for the vast majority of people in this country. As a result, large swathes of the UK population have been put off saving and investing because they are either unable or unwilling to pay the high costs that come with traditional advice.
“Investing money can be an expensive, stressful and bewildering experience; we believe we have created a solution that removes these barriers.
“With eVestor, we are creating a proposition that will not overcharge clients. Instead, it will engage with them to provide a service which suits their needs. Using technology as the enabler, we believe we can make investment decisions simpler while also reducing the cost.
“We want to empower consumers to become increasingly comfortable when it comes to understanding and managing their investments, so education will also feature heavily in our ongoing service.”
Duncan Cameron, co-founder of MoneySuperMarket.com, said: “While I have come across many attractive business opportunities over the last decade, nothing has grabbed my interest and attention quite like eVestor. The proposition we are putting in place has the potential to revolutionise investment advice for the benefit of consumers in the UK.”