Modern Forms, a contemporary art collection and curatorial platform founded by Floreat’s Hussam Otaibi, is delighted to announce that it is taking part in the Barts Health NHS Trust’s #100NHSRooms initiative, to bring new artwork to 100 NHS staff rooms.
Under the charitable initiative Modern Forms, alongside Vital Arts and artist Shezad Dawood, are collecting artwork donations to fill newly renovated spaces across East London hospitals, supporting the wellbeing of both patients and staff through the arts.
Pieces will be featured across Barts Health hospitals, including St. Bartholomew’s, Royal London Hospital, Whipps Cross, Mile End and Newham Hospital. A number of the donating artists are local to the east London area.
A belief in the benefits of art on mental health in clinical settings was a driving factor for the collaboration, with the hope that it will be a lasting legacy of a commitment to the wellbeing of NHS frontline workers.
Hussam Otaibi, Managing Partner at Floreat and Founder of Modern Forms said: “This is a fantastic cause and one that I’m proud we at Floreat and Modern Forms could help bring to fruition.
I started Modern Forms because I wanted to support something I love and because I believe in the restorative power that art can bring to people. In these uncertain times the influence of creativity to keep us engaged and reinventing the world is more important than ever.”
Nick Hackworth, Creative Director at Modern Forms said: “We have always focused on supporting outstanding contemporary art though acquisitions, donations and collaborations and I’m delighted that we could combine that passion with such an outstanding cause.
I hope that through this project we can showcase and support local and emerging contemporary artists, whilst vitally providing some sense of refuge for our NHS frontline workers.”
Floreat works closely with Modern Forms, which acts to curate and manage collections, provide an editorial platform for artists, galleries and rising talent. The programme aims to support outstanding contemporary art through acquisitions and collaborations with art institutions. Its most recent collaboration with Central Saint Martins and Kingston University – Project Credit – is designed to positively impact the way art is made, bought and sold and help sustain a flourishing and broadly accessible art scene.
Follow and share #100NHSRooms on social media to support the initiative and to see the new works in situ.
To find out more information about the project, please click here.