London – 1 August 2018 – Floreat, the independent and privately held investment group headquartered in London, has appointed MRM, the multi-disciplined financial services specialist communications consultancy, to support its ambitious growth plans.
Originally formed in 2000, the Floreat provides investment expertise for ultra-high net worth individuals and institutions globally. With a focus on investing in specific asset classes including real estate, public and private equity, and alternatives, the business also boasts strong ties to the arts, and a history of involvement in charitable giving.
As the business continues to grow, Floreat is increasingly entering the institutional market place where its solutions for private investors – and its innovative use of structures in markets such as aircraft finance – are gaining wider traction. MRM’s remit will cover both traditional and new media channels to support the business in achieving its objectives.
Commenting on the appointment, Andrew Appleyard, Director at MRM says: “Floreat is an enterprising organisation that offers strategies designed and managed to meet a range of investor needs. While its focus historically has been on the private space, its impressive proposition has unsurprisingly attracted institutional interest. Our focus will be on raising awareness of the organisation, its people and unique approach through a collaborative communications programme, and we very much look forward to working with them over the coming years.”
Emma Paterson, Group Marketing Director, Floreat, says: “As we continue to expand our client base, we required an agency to help design and implement an integrated communications strategy that closely aligns with our progressive business plans. We see MRM as best suited to help us engage with, and raise our profile across, the UK institutional market in particular, and the media more generally. The team’s substantial understanding of the institutional space, combined with its exceptional experience in the financial services space, made it an easy choice.”