Why brands should not be scared of Facebook’s Instant Articles expansion
Up till now, interactive stories like that of The New York Times Snowfall have been out of reach for many publishers and brands, not just because of the usual research and writing time, but the tech it took to develop. It was always going to take a major player to make this kind of interactive story easier to produce and now Facebook’s newish feature Instant Articles, has done exactly that…for mobiles.