Strategy
The unsociable FSA’s Dr Pepper moment
The Financial Services Authority’s (FSA) latest guidance (this link downloads a PDF of the guidance, by the way) on the application of social web tools by regulated businesses was issued a couple of weeks ago. Yesterday, I was given the chance to offer my view as part of …
Thought Leadership Live webcast: How to build a brand these days
I was really pleased to be invited to present my slide-deck called ‘How to build a brand these days’ as a live webcast yesterday as part of BrightTalk’s Thought Leadership Live programme.
The presentation – which is roughly half presentation and half question …
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Why you should allow people to criticise you on your own blog
By Michael Taggart on July 1, 2011
Negative comments on your blog can seem unwelcome
There comes a point soon after any organisation begins corporate blogging when they find themselves asking this difficult question:
“Should we publish that comment someone just left that criticises us?”
Happily, the decision should not be difficult – because the answer …
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Posted in Blogging, How to, SEO, Strategy | Tagged blog comments, Blogging, business intelligence, comment, content strategy, financial services PR, negative blog comments, negative comments, research, Traffic | 10 Responses