Strategy

Social media ROI (part 1/3)

By Michael Taggart on December 29, 2011

How do you demonstrate the financial benefits of social media to your boss; the so-called return on investment?

MRM’s head of digital and social Michael Taggart gave a talk on how to identify the R.O.I of social media at the recent MRM Breakfast Briefing.

Below is the first of three parts.

By Michael Taggart on October 20, 2011

The #OccupyLSX protest camp at, erm, St Paul's Cathedral

By Michael Taggart, head of digital and social (here on Twitter)

With its polished website and ‘media centre’, Occupy London Stock Exchange had clearly hoped for a slick PR operation from the off.

Yet there was …

By Michael Taggart on July 1, 2011

Negative comments on your blog can seem unwelcome

There comes a point soon after any organisation begins corporate blogging when they find themselves asking this difficult question:

“Should we publish that comment someone just left that criticises us?”

Happily, the decision should not be difficult – because the answer …