London, Thursday 15th December, 2016: Nava Finance Limited, which is set to launch a new consumer lending platform in early 2017, has appointed Mark Pearson as its Chief Marketing Officer (CMO).
Mark has over 25 years’ experience in financial services marketing and has held senior roles at Prudential, Egg, Selftrade and Equiniti. During this time Mark has developed a broad knowledge of the industry and established himself as a leading marketing strategy expert.
Mark started his career in product management at Prudential in 1986 and later played a central role in developing the marketing strategy for Prudential Banking and its customer satisfaction programme. In 1998 he became part of the team that created and launched internet bank, Egg, where his pioneering, digital-led approach to customer experience attracted widespread industry recognition. In 2005 he helped re-define the Egg brand with an innovative marketing and advertising campaign which won the “Best TV Ad – Financial Services” award for that year at the British Television Advertising Awards.
Since then, Mark founded and successfully grew a marketing consultancy which won clients including HMRC, Royal Bank of Scotland and Zurich Private Bank, and has held CMO positions at online stock broker Selftrade and Equiniti. At Selftrade, he led the marketing launch of their retail banking proposition, which included a new cash ISA.
Commenting on his appointment, Mark Pearson said: “Nava Finance Limited’s mission is to offer personal loans to mainstream consumers, many of whom have been under-served by many of the UK’s traditional lenders. The co-founders’ vision for the business and their enthusiasm to drive real change in the industry were key factors in my decision to join the company. Building on the strong foundations that are in place, I look forward to using the skills and experience I have to help establish one of the leading brands in the consumer credit market.”
Joe Dlutowski, co-founder and CEO of Nava Finance Limited, said: “In helping to launch Prudential Banking and Egg, Mark has been involved in building some of the UK’s most established and well-known challenger retail financial services companies and we are extremely excited to have someone of his calibre on board.”
About Nava Finance Limited
Nava Finance Limited is a next generation consumer lending platform built on deep analytics which is used for credit and other underwriting processes. Nava Finance Limited sources loan funding from institutional investors and manages the process of sourcing and underwriting borrowers.
The company’s credit expertise means that it is able to offer responsible lending to a broad range of borrowers, including those that may score well on affordability but have less than perfect credit histories. By offering only one product Nava Finance Limited customers are not cross-sold, up-sold or mis-sold any additional financial products or services.
Contact the Press Office
All enquiries from the media should be directed to Nava Finance Limited’s Press Office: firstname.lastname@example.org
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