NAVA APPOINTS CREATIVE MARKETING AGENCY SNAP LONDON
London, Wednesday 4th January: Nava Finance Ltd, which is set to launch a new consumer lending platform in early 2017, has appointed creative agency Snap London to its advertising account.
Snap London is a start-up creative agency focused on challenger brands. As part of Chime Communications, and based within the sports marketing division, CSM, it is able to offer clients a unique perspective on their entire marketing eco-system.
Since launching in February 2016, Snap London has rapidly developed its client portfolio to include two renowned category challengers, Vitality and Purplebricks. Snap’s management team have a wealth of experience with brand launches, and in earlier stage, entrepreneurial businesses with high growth potential.
The Snap London team will work closely with Nava’s founders and its recently appointed Chief Marketing Officer, Mark Pearson, to develop an advertising campaign that supports the consumer launch planned for early 2017.
The creative work that Snap London is preparing for Nava will be integrated with other media preparation activities being undertaken by Nava, including public relations and media buying, with the objective of achieving high awareness of the brand and its market positioning.
Joe Dlutowski, co-founder and CEO of Nava Finance, said: “Over the past two years we have developed a very clear and ambitious business proposition. We are now focused on successfully delivering this vision and building a network of marketing partners who will enable us to deploy our messages most effectively.”
“Snap London demonstrated a strong understanding and enthusiasm for our business, while offering a clear strategy for how we should seek to connect with consumers who for too long have felt disconnected from many traditional lenders.”
Jon Boardman, CEO of Snap London, said: “Since launching in February we have started working with some exciting and innovative brands and Nava Finance fits our target client profile well. As a team we are drawn to opportunities to work with companies which are disrupting the market they operate in and act in a different way to their competitors. Nava Finance is certainly providing borrowers an alternative to the outdated and outmoded models offered by many traditional lenders.”
About Nava Finance Ltd.
Nava Finance Ltd is a next generation consumer lending platform built on deep analytics which is used for credit and other underwriting processes. Nava sources loan funding from institutional investors and manages the process of sourcing and underwriting borrowers.
The company’s credit expertise means that it is able to offer responsible lending to a broad range of borrowers, including those that may score well on affordability but have less than perfect credit histories. By offering only one product Nava customers are not cross-sold, up-sold or mis-sold any additional financial products or services.
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