Legg Mason Inc., (NYSE:LM) is pleased to announce the appointment of Monica Woodley as Head of Global Content and International PR. The newly created position reflects Legg Mason’s desire to harness the wealth of investment knowledge from its nine investment subsidiaries to further build its brand around the globe.
Reporting to Rick Andrews, Head of International Marketing, Monica will lead the development and execution of Legg Mason’s global thought leadership strategy from its office in London. In this role she will assume responsibility for the material developed globally, and its distribution, measurement and enhancement.
She will also lead the effort to build Legg Mason’s brand in the intermediated and retail marketplace through public relations in the UK and Europe, in coordination with Legg Mason’s global PR teams. She will develop and maintain a co-ordinated communications strategy to drive growth in its perception and brand across key markets including the UK, France, Germany, Spain, Italy and Switzerland.
Monica joins Legg Mason from The Economist Intelligence Unit, where she was Editorial Director with responsibility for managing a team of editors across EMEA, producing bespoke research programmes for a host of leading financial services clients. Prior to joining The Economist in 2009, Monica held various senior roles at both The Financial Times Group and Incisive Media.
Commenting on the new appointment, Rick Andrews said: ‘Monica brings with her a wealth of experience in content and media focused on financial services and we look forward to benefiting from her skills, knowledge and ability to clearly communicate complex concepts as we continue to grow and develop the business across our key international markets.”
Monica added: ‘Legg Mason is a progressive business with global reach and a stable of world-class investment management companies. Its structure, people and commitment to developing fund solutions that meet investors’ evolving needs set it apart in a highly competitive market and I look forward to working with Rick and the international marketing team to help the business achieve its ambitious growth plans in the years ahead.”