Flagstone announces appointment of MRM as lead agency
Flagstone Investment Management has appointed MRM as its lead PR agency following a competitive pitch process.
The Covent Garden-based financial services specialist beat off three other agencies to win a brief to raise the profile of the cash management business and create an ongoing programme to target wealth managers, charities, corporates and high net worth individuals
The agency will report into Andrew Thatcher, Managing Partner at Flagstone. Thatcher said: “MRM impressed us with its knowledge of the industry, good media contacts and the speed at which they can react to the news agenda. As an online business, being highly responsive to what is happening in the market is a must for us and we felt that MRM demonstrated the flexibility and skills to deliver a PR programme that matched our business goals.”
Flagstone is an online platform that is set to revolutionise the cash management space by offering clients the ability to efficiently access the rates of a wide range of leading onshore and offshore banks, with a combination of instant access, notice and term deposit accounts available in multiple currencies all on the one platform.
Flagstone’s platform frees users from having to complete new documentation every time they want to move their money between banks, allowing them to move quickly from one account to another. This makes it much easier to manage and diversify their cash exposure while ensuring it continues to meet specific return, risk and liquidity requirements.
MRM’s team will be led by Andrew Appleyard, Founding Director at MRM, who said: “Through a combination of digital support and top level media engagement, we will help Flagstone to shake up the £2.1 trillion cash deposit market. Their business model is genuinely innovative and we are chomping at the bit to get underway”.
To find out more, visit www.flagstoneim.com.