This week’s money sections saw an increase in mortgage and utility stories, with both sectors doubling in their frequency to account for 20 per cent from 10 per cent last week. Savings articles also increased this week to account for 27 per cent, up from 20 per cent last week. These column inches were snatched away from insurance, investment and tax stories which all saw a fall in their number. Tax especially fell from accounting for 20 per cent of all money stories to no articles at all.
Savings stories included Tricia Phillips (@Triciaaphillips) in the Daily Mirror who informed readers of 10 steps to save £10,000, urging consumers to look at a plethora of expenditure including their mortgage, credit cards, energy bills and home insurance.
Mortgage articles ranged from Rosie Murray-West (@rosiemw) in The Telegraph writing about ways to avoid costly mortgages by adding value to homes, to Holly Thomas in the Daily Express informing readers of ways to step on to the housing ladder by clearing debts to make themselves more attractive to lenders.
Energy bills was also an emerging theme with Esther Shaw in the Daily Express looking at the trend for providers raising the cost of power, with EON mentioned as the latest company to do so. On a more positive note, Tricia Phillips in the Daily Mirror covered the good news that British Gas will be giving £37million to help those struggling with energy bills.
Also worth a mention is the Wooden Spoon Awards by the Daily Mail. James Coney (@jimconey) set out the worst offenders for customer service with Talk Talk coming in first and Santander just behind.
The full round-up of the scores is as follows:
Credit cards 13%