Proposed social media rules 'unrealistic', say agency bosses
PR agency chiefs have dismissed proposals that clients should be obliged to sign-off social media posts drafted on their behalf.
The Financial Conduct Authority (FCA) has suggested “a person of appropriate competence and seniority” within regulated businesses should have the last word on all posts on Facebook, Twitter and other social media platforms – even though they might have been written by a PR or digital agency.
