Every now and again, I quite enjoy scrolling through the random trending hashtags on Twitter.
Today, during my (unofficial) scheduled Twitter break, I decided to see what all the fuss was about around the #GoodAdviceIn4Words hashtag, as it was trending 2nd worldwide. And what I discovered could serve as a great tool for many companies to utilise.
Many different and diverse institutions were taking full advantage of this trend and using it as a promotional tool. Here are some examples:
— UK Parliament (@UKParliament) March 12, 2015
— BBC Careers (@BBCCareers) March 12, 2015
— Fraud.net (@Fraud_net) March 12, 2015
— Empire State Building (@EmpireStateBldg) March 12, 2015
— Red Bull UK (@RedBullUK) March 12, 2015
— Save the Children UK (@savechildrenuk) March 12, 2015
If you think of how many hundreds of thousands of people across the world are searching this hashtag, it really is a simple and effective way to get your content seen.
Go on, have a go. What advice, from your firm, would you give in just four, short words?