It’s a three week reign for savings stories in the mid-week money sections
As fraud and utilities pieces went into hiding, over a quarter (26%) of today’s mid-week money articles had a firm focus on savings – making it one of the hottest money topics for three weeks running.
Holly Thomas at The Daily Express (@dailyexpressuk) followed the theme with a feature on peer-to-peer lending, which has seen UK savers switch to social services such as Quakle and Zopa. These alternative means of lending are becoming increasingly popular as savers opt to cut out the glum interest rates of banks in order to lend straight to borrowers. Although participants can hope for up to 25% returns on their cash, James Daley from Which? Money advises lenders to tread carefully as the operations aren’t covered by the UK Financial Services Scheme (FSCS).
Meanwhile, James Coney (@jimconey) and Liz Philips at the Daily Mail (@DMAILmoney) looked at savings from the sorry viewpoint of graduates and their parents, many of whom will have to grapple with university debts for the rest of their lives following the Government’s reforms to tuition fees.
Although savings stories look to be on track for flavour of the month, MRM also noted that there were more than triple the number of articles covering mortgages (16%) compared to last week (5%), with coverage in The Daily Express and from James Coney (@jimconey) in The Daily mail.
Investment stories also more than doubled from 10% of the money makeup last week to 21%, making appearances in The Daily Express (@dailyexpressuk) and Alison Steed’s (@Alisteed) piece in The Daily Telegraph.
With both of these topics steadily climbing the money section ladder, we think they could soon rival savings in November’s popularity contest…
The rest of the scores on the board this week were:
Credit cards 10.5%