After a relatively stable start to January, this week’s money sections saw the story tally move up and down, leaving just charity, regulation and IFA stories on the same scores as last week (still scoring zero per cent a piece for the third week running).
As pensions and utilities dropped off the scoreboard, articles on tax and fraud made a comeback from zero to 10 per cent of the tally each. With the first comments on fraud, James Salmon (@thisismoney) in the Daily Mail warned readers against cowboy firms which dupe customers out of personal financial details through cold calls and fake websites. Meanwhile, Krissy Storrar (@DailyMirror) in the Daily Mirror reported on the CPP Card Fraud Index, which reveals Brighton, London and Manchester as the UK’s hardest-hit card clone cities.
The leading scores this week however were from investment (up from seven to 20 per cent) and insurance (rising from zero to 25 per cent). Whereas insurance stories focused on the need for sufficient travel cover, the selection of investment articles reported on a mixed bag of subjects. Harvey Jones (@Daily_Express) advised Daily Express readers to shop around for investment opportunities, looking at the stock market, gold, and property. Elsewhere, James Coney (@jimconey) in the Daily Mail questioned whether we are experiencing a new “tech share bubble” with technology stocks rising to record valuations.
The full scores on the board this week were:
Credit cards 5%