A quarter of high-net-worth individuals (HNWIs) want more information to help with their money, research from TI Media has found, while this group overwhelmingly still look to trusted advisers during the crisis.
TI Media has looked at HNWIs and their views on finance and how they’ve changed over the past three months. The sample size was 120 – men and women of all adult ages, earning £70k+ and 87% owned some form of assets. The headline findings were:
- Just under a third (31%) have said they will be taking their finances more seriously
- One in four (25%) would like more information on managing their finances more effectively
- Three in five (59%) would like financial products to be easier to compare and understand
- Just under half (46%) are confident their financial investments are getting maximum returns
When asked who they trust about finance, this group mentioned their financial adviser first (45%), then accountants (28%), family & friends (18%) and financial websites (15%).
During this period 22% have increased their investments, while 8% have decreased them.
One in five (21%) of this group worry about their financial investments. More than half (55%) use an adviser. Nine in 10 (90%) have said ‘no’ to payment holidays. One in three (33%) are concerned about their retirement finances. Nearly a quarter (23%) find pensions confusing and 13% would be interested in a financial wealth check.
People getting out and about
Our Out-of-home ( OOH) colleagues at Open Outdoor (part of Dentsu Aegis) have conducted a mobility index, showing if people are travelling and where. It would appear that 67% of the UK population are moving about – this is creeping up week by week.
While few people are travelling to city centres, it would appear Bristol is a place where people are moving about more and in certain pockets of Greater London: Neasden, Croydon and Colindale.
People have rarely gone further than 2km, but this will change given many shopping centres will be re-opening soon thus providing more opportunities for people to see out of home inventory.
This week’s study shows that people are now venturing outside their own exclusion zone. This demonstrates the emerging value of OOH advertising.
Elsewhere, even with Germany slowly returning to normal in the past four weeks, the German financial daily newspaper, Handelsblatt, has seen increases of 42% to their homepage and 110% to their finance section.
In the UK, Trustnet’s traffic grows each week with last week showing a year-on-year change of nearly three-fold of consumers looking at news on the site.
Another finance research site which has shown growth with its newsletters is Morningstar, with 22% growth globally and 27% in the UK.