Case Study: Tapping into Goodwood Revival nostalgia for Brewin Dolphin
Goodwood Revival sponsor and MRM client, Brewin Dolphin, was keen to get ahead of the competition and build up a community of revival enthusiasts on its Facebook page.
What’s happening
Talking about my generation: what Gen X thinks of your marketing strategy
“I’m not that familiar with what ‘capital at risk’ means on adverts,” MRM Digital talks to Gen X about marketing in financial services.
Oh the horror! The worst myth about social media marketing
I get asked the same thing on a regular basis. It is worded differently each time but essentially is:
“Can you direct me to a one-stop-shop for all things social media?”
When I get asked this question I feel overwhelmingly tired.
WEALTH ADVICE FEES IN STATE OF TRANSITION: FIXED FEES GAINING POPULARITY
According to a report released today, the fees for financial advice are set to undergo a process of evolution as HNW clients opt to move away from charges calculated based on their asset levels, towards fixed fee structures.
The “Buffett Factor” Revisited
One of the most popular themes in our blog posts this year has been that of small caps. Here, we look at how our dividend index methodology connects with the way Warren Buffett looks at potential acquisitions, key aspects being:
By Gregor Dickie
Brexit Britain? – stranger things have happened
Britain’s membership of the EU is one of the most important features of British economic policy. However, by the time of the next general election in 2020 it could be a thing of the past. Thanks to the proposed referendum, on membership Britain could commence the so called ‘Brexit’ before the end of 2017.
Will ethical investing ever catch on with the young?
Ethical investing will be a focus for many in the industry this week as Good Money Week kicks off. Investors are becoming increasingly aware of not just the returns on their investments, but also on where they are investing and how their choices might impact on society at large. As the ‘conscientious generation’, we’d expect investing ethically to be high on the wish-list for many young people in particular. But how much of a priority is it for the younger generation and how are widespread problems with access to information and lack of engagement hindering it in the long term?
Is it a crisis? Use our handy diagnosis infographic to check
Has the sky fallen in? Check out our best practice guide to dealing with a crisis.
Five things you’d better bloody remember (when building your financial services brand online)
At MRM, we have five rules to get your brand building right on social and digital and most of the activity I’ve been looking at fits these rules well. So without further ado…
Cameron’s big tent overshadowed by stormy skies
It must have seemed like a good idea. Take the kinder Labour politics to the Tories in Manchester. Show how they are a narrow faction that doesn’t represent the country. But the best laid political plans oft go awry…
Blood red moon reflects the rise of a blood red party
As the sun set on the first day of conference under Corbyn’s Labour it was followed by a grave omen. …
Why brands should not be scared of Facebook’s Instant Articles expansion
Up till now, interactive stories like that of The New York Times Snowfall have been out of reach for many publishers and brands, not just because of the usual research and writing time, but the tech it took to develop. It was always going to take a major player to make this kind of interactive story easier to produce and now Facebook’s newish feature Instant Articles, has done exactly that…for mobiles.