By Michael Taggart on January 24, 2012
Michael Taggart, MRM’s head of social and digital, recently gave a talk to financial services businesses about how they could identify and report the return on investment (R.O.I.) of their social media programmes to their businesses.
Here are the slides. For a free consultation on this topic, please email Michael at michael.taggart@mrm-london.com or tweet him (@michael_taggart).
If you’d like to watch the film presentation in film, click here
Posted in How to, Measurement, R.O.I., social media, Strategy | Tagged Ford explorer Facebook, Gary Vaynerchuk, Petco, R.O.I., R.O.I. case studies, return on investment, Social, social media, Social media ROI
By Katie Jordan on January 20, 2012
Katie Jordan gives an insight into a week at MRM, giving all the gossip from her working week while highlighting what news has interested MRM over the past seven days
Yes, it’s official – we have all survived Blue Monday, the most depressing day of the year. Hooray! Well, that is if you chose to believe that Blue Monday is more than just the PR hype many claim it to be. Anyway, the point still remains that we have survived the week, and this is despite temperatures plummeting to as low as -10.5c in parts of the UK, leading Britain to become colder than Moscow.
This has definitely not gone unnoticed in the office with groans and moans escaping from us all as we all struggle to adapt to the sudden arctic chill – apart from Cat, who has sneakily headed off to a holiday in Tanzania to lap up some much needed sunshine! Jealous? Us? Never!
Sadly, disaster has struck in the news this week with the Italian luxury cruise ship Costa Concordia capsizing late last Friday resulting in 11 dead and 21 still missing. This tragedy has caused a stir within the communications industry with numerous people commenting on the poor crisis PR from Costa Cruises. Continue reading “A week at MRM”
Posted in Uncategorized | Tagged app, Blue Monday, Costa Concordia, financial services PR, Friday blog, openwork, Paradigm, Wikipedia blackout