Positive Solutions, the UK’s largest and leading national IFA, has appointed financial services specialist MRM as its retained PR agency.
The Newcastle-based company has IFA Partners nationwide who look after the interests of over 650,000 clients, as well as a presence in nine regional centres around the UK.
Led by founding director Andrew Appleyard and director Michael Taggart, the MRM team will work alongside the Aegon PR team and Positive Solutions’ well respected marketing professionals on a range of ideas and initiatives designed to help raise the profile of the business across key markets.
Commenting on the appointment, Peter Coleman, CEO at Positive Solutions, said: “MRM is arguably the best connected, most expert PR consultancy in our industry – and one that really understands the issues facing post-RDR businesses.
“Once we’d heard the team’s ideas about how we could reach out to current and potential clients – and the market in general – we had no hesitation in appointing them.”
Taggart said: “Positive Solutions is a thriving, financially robust business, which is respected across the advice industry. The senior management team boasts some incredibly talented and accomplished individuals and it gives us enormous pleasure that it is now a client of MRM.”