Telegraph
The media’s love affair with Twitter and how it helps PRs
Michael Taggart, MRM's head of digital and social
Here are some surprising statistics about the weekend’s national newspapers that hint at the media’s current fascination with Twitter.
In all national newspapers (as defined by the Audit Bureau of Circulations), there were 247 mentions of the word …
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Savings and pensions rule the roost in the mid-week money sections
Savings took the top spot for the second week running, accounting for 38 per cent of the total PF stories in the nationals today, up from 32 per cent last week. Hot on its heels were pensions stories which surged from 10 per cent last week to 32 per …
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Tax and mortgage stories on the rise in the weekend money section review
This weekend’s money sections saw a sharp drop in pensions-related articles (halving from 20 per cent down to 10 per cent) and this slack was taken up by mortgage and tax stories, which increased from 7 per cent to 16 per cent and from 9 per cent to 13 per …
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