Strategy
Social media ROI (part 2/3)
This is Part 2/3 of our series on social media R.O.I. (return on investment) by MRM’s head of digital and social, Michael Taggart.
Social media ROI (part 1/3)
How do you demonstrate the financial benefits of social media to your boss; the so-called return on investment?
MRM’s head of digital and social Michael Taggart gave a talk on how to identify the R.O.I of social media at the recent MRM Breakfast Briefing.
Below is the first of three parts.
The unsociable FSA’s Dr Pepper moment
The Financial Services Authority’s (FSA) latest guidance (this link downloads a PDF of the guidance, by the way) on the application of social web tools by regulated businesses was issued a couple of weeks ago. Yesterday, I was given the chance to offer my view as part of …
