By Tom Desborough on January 27, 2012
MRM's Tom Desborough
Tom Desborough gives an insight into a week at MRM, giving all the gossip from his working week while highlighting what news has interested MRM over the past seven days.
Another week’s gone by at MRM and we’re coming to the end of …
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Posted in Blogging | Tagged financial services, financial services PR, Michael Taggart, Nucleus, Paradigm, RNIB
By Michael Taggart on December 29, 2011
This is Part 2/3 of our series on social media R.O.I. (return on investment) by MRM’s head of digital and social, Michael Taggart.
Click here for part one and here for part …
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Posted in How to, Measurement, Michael Taggart Blog, MRM's Marketing Minute, social media, Strategy | Tagged digital, Marketing, measurement, metrics, Michael Taggart, MRM, R.O.I., return on investment, ROI, social media, Social media ROI, Strategy
By Michael Taggart on December 29, 2011
How do you demonstrate the financial benefits of social media to your boss; the so-called return on investment?
MRM’s head of digital and social Michael Taggart gave a talk on how to identify the R.O.I of social media at the recent MRM Breakfast Briefing.
Below is the first of three parts.
Click Continue Reading “Social media ROI (part 1/3)” »
Posted in How to, Measurement, MRM's Marketing Minute, social media, Strategy | Tagged digital, Marketing, measurement, metrics, Michael Taggart, MRM, R.O.I., return on investment, ROI, social media, Social media ROI, Strategy
