financial advice
Is Foursquare the right social technology for IFAs?
Foursquare as it appears on an iPhone
I have to admit, I’ve always been a fan of the location-based app Foursquare. My fiancée uses it at her tea shop to drive business, generate word-of-mouth marketing and to grab some publicity when she can.
In my …
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2010: When the real platform shakeout begins – outlook from David Ferguson, CEO of Nucleus
“I guess most industries evolve and develop on the fuel of innovation provided by smaller new entrants but surely nowhere can this be truer than in retail financial services, where the real battle is beginning to take shape. A sector ridden with mediocrity, bedevilled by mistrust, blinded by regulation and …
How to build an (IFA) brand
I was privileged enough to be invited to deliver a presentation to a group of independent financial advice (IFA) business leaders last week at an event near Birmingham.
The issue I was asked to address was ‘How to build an IFA brand’. These visuals are my way of addressing the issue.
Given …
