The unsociable FSA’s Dr Pepper moment

The Financial Services Authority’s (FSA) latest guidance (this link downloads a PDF of the guidance, by the way) on the application of social web tools by regulated businesses was issued a couple of weeks ago. Yesterday, I was given the chance to offer my view...

We’ve glimpsed the future. It looks like this.

Just like the legendary astronomer Nicolaus Copernicus, we have all grown up in an era that has been subject to a dominant model. For Copernicus, it was the idea that the Earth was at the centre of the universe, so it related to the physical world and beyond. For us,...

Evolution by stealth

Thought visitors to the site may like to read my words of introduction to the event we hosted in South Molton Street yesterday evening. It describes how MRM – and the environment in which our agency operates – is changing to adapt to a dynamic and complex...