Brand strategy

MRM helps you create and execute brand communications strategies that tell a compelling story to enhance your brand reputation and drive business growth. But we do it by turning the traditional approach to brand communication consultancy inside out.

Agile consulting and implementation
That’s because we apply an agile consultancy approach which adapts to your way of doing things and doesn’t insist you adapt to ours.

Yes, we draw upon insights gathered through market and user experience and usability research but at the heart of our approach is the idea of joining in with you and your team – through workshops and occasional days at your offices – to help you stand back and join the dots of your own marketing activity.

This helps you articulate your brand strategy so that it is commonly understood within your business and aligned to your commercial goals, and reflects the unique organisational traits of your business.

Next we work with your team on the steps required to achieve your marketing ambitions.

Integrating without an integrated agenda
We help you bring clarity and coherence to creative and content execution across all media and disciplines – from visual identity and brand interaction design, print and digital design and implementation, to live events and traditional and social media communications.

But our agility also means that we are not saddled with the cost of in-house planners, creatives, developers, buyers and account management teams that it must keep busy. Instead we have access to a network of creative partners whose skills can dovetail with your plan, but only if you need.

Together we create brand management tools and techniques that are unique to your business, so you can apply joined up planning to your promotional activity.

The unsociable FSA’s Dr Pepper moment

The unsociable FSA’s Dr Pepper moment

The Financial Services Authority’s (FSA) latest guidance (this link downloads a PDF of the guidance, by the way) on the application of social web tools by regulated businesses was issued a couple of weeks ago. Yesterday, I was given the chance to offer my view as part of BrightTalk’s Thought Leadership Live programme. In The [...]