Defining your strategy

In order to nurture and grow your reputation, we first help you to understand your existing reputation among different audiences.

In practice, this means undertaking an analysis of your brand reputation across a variety of audiences. The insight we gain feeds into all strategic planning, objective setting and gap analysis.

If this process highlights a need to bring clarity and coherence to your brand’s key messages we will host messaging workshops, the results of which inform all tactical planning and subsequent implementation of activity.

The unsociable FSA’s Dr Pepper moment

The unsociable FSA’s Dr Pepper moment

The Financial Services Authority’s (FSA) latest guidance (this link downloads a PDF of the guidance, by the way) on the application of social web tools by regulated businesses was issued a couple of weeks ago. Yesterday, I was given the chance to offer my view as part of BrightTalk’s Thought Leadership Live programme. In The [...]