Each of MRM’s clients has a direct line into a dedicated account director, with day-to-day oversight and direction of your media communications programme. Put another way, we don’t palm our clients off with juniors once the account is won.
Gauging success of media communications
Coverage is too fluid a concept to measure accurately without applying evaluation. After all, a really positive piece such as the lead story on a title’s emailed news alert is inevitably more impactful than a page 48 news in brief item in its print edition. So we measure and evaluate client coverage against an agreed competitor set, which is used to calculate share of voice.
Our methodology differentiates between proactive stories and mere name-checks, demonstrating that quality and quantity do not have the same value.
Your comments...