Michael Taggart
Michael is an account director at MRM. A former correspondent at the Daily Mail, he spent six years in local government communications, mostly in media relations, before joining MRM.
In his most recent role at Brighton and Hove City Council, Michael was responsible for social web strategy as digital media usage mushroomed nationally. He advised on community management, network-building and content creation and spearheaded several award-winning digital marketing and crisis management campaigns.
As well as more than 10 years working in and with the media, Michael brings with him a wealth of ideas about how businesses can leverage social technologies to improve customer service, deliver more effective marketing and build trust and loyalty.
Michael heads up MRM’s online offering as head of digital and social.
Michael on Twitter:
twitter.com/michael_taggart
Michael’s blog on digital marketing, social media and the traditional media:
michael-taggart.com
By Michael Taggart on April 5, 2012
Thanks all who got involved in #WheresWabbit during the week and helped raise money and awareness for the …
Continue Reading “And the winner is….” »
Posted in Uncategorized, WheresWabbit? | Tagged #WheresWabbit, financial services PR, MRM, Nucleus, Nucleus Financial, platform, wrap
By Michael Taggart on April 5, 2012
You might have noticed your Twitter timeline stuffed with the hashtag #WheresWabbit for an hour every day this week.
This has been part of a game we’ve been hosting – a daily hunt for Wabbit, who has been hiding in various pages within our website.
It’s now …
Continue Reading “What #WheresWabbit Is Weally All About” »
Posted in WheresWabbit?
By Michael Taggart on March 2, 2012
MRM head of digital Michael Taggart
Here’s a great example of how listening to the social web can support your research & development (or R&D, as marketing wonks call it).
The story begins with an innocent, light-hearted tweet by Charlatans frontman Tim Burgess:
“Just invented a breakfast …
Continue Reading “Totes Amazeballs! How listening leads to learning on the social web” »
Posted in B2C, listening | Tagged Charlatans, Kellogg's, listening, monitoring, R&D, research and development, Tim Burgess, Totes Amazeballs