Jenny is a senior consultant at MRM. She has over 10 years’ experience in the charity sector, working at some of the UK’s leading national charities, including Marie Curie Cancer Care and Breast Cancer Care.
With extensive experience in media relations, financial fundraising and celebrity management, she has worked with a wide range of corporate clients including ASDA, Boots, Yellow Pages and BUPA on numerous award-winning campaigns, launches and events. Her experience has made Jenny an integral member of our consumer media team.
She also heads up our corporate responsibility division, specifically looking at corporate community investment and charitable partnerships.
Jenny on Twitter: twitter.com/JennyCrossland
Picture: Josh [unemployed IT dude] at Flickr In the past few weeks, the ongoing debate around Google vs. China censorship row has dominated the media, with Hillary Clinton’s speech on the need to protect basic freedoms on the internet an essential read. While on a personal level many may applaud the decision Google has taken [...]
When it comes to social responsibility it’s not simply a case of doing good, but being good. It’s become evident in the current climate that if you’re not demonstrating responsibility, you are ultimately deemed to be irresponsible. Which means that getting people engaged through a programme of social responsibility, rather than standing apart and ignoring [...]
The financial sector, perhaps more than most, has a tarnished reputation as questions around trust and corporate responsibility (or irresponsibility), exacerbated by a succession of financial scandals and negative media coverage, have impacted greatly on consumer and corporate relations. Previously self-contained institutions existing in ‘imagined communities’ – of which financial corporates and MPs must stand [...]
The Financial Services Authority’s (FSA) latest guidance (this link downloads a PDF of the guidance, by the way) on the application of social web tools by regulated businesses was issued a couple of weeks ago. Yesterday, I was given the chance to offer my view as part of BrightTalk’s Thought Leadership Live programme. In The [...]
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