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Ian Thomas

Ian is a director at MRM. He joined in January 2009 to lead MRM’s brand communications support to clients beyond media and public relations.

For almost 20 years he has helped bring brands to life in B2B, B2C and voluntary sectors; brands like Audi, AXA, Jewson, TGI Fridays and Tissot.

Most recently, he spent five years as head of marketing and communications for Sesame.

Ian has worked – in equal measure – as an in-house brand-owner and as an agency account director.

Ian on Twitter: twitter.com/@mrianthomas; LinkedIn: linkedin.com/in/ianrthomas and personal blog: NewTraditionalist

Ian's latest posts:

The unsociable FSA’s Dr Pepper moment

The unsociable FSA’s Dr Pepper moment

By Ian Thomas on July 23, 2010

The Financial Services Authority’s (FSA) latest guidance (this link downloads a PDF of the guidance, by the way) on the application of social web tools by regulated businesses was issued a couple of weeks ago. Yesterday, I was given the chance to offer my view as part of BrightTalk’s Thought Leadership Live programme. In The [...]

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FSA guidance on social web: misguided, ill-judged and ambiguous

By Ian Thomas on June 22, 2010

Advice issued by the FSA on the use of the social web by regulated businesses is misguided, ill-judged and ambiguous - it risks deterring businesses, like independent financial advice practices, from adopting the medium to improve client engagement and reduce costs. The FSA guidance suggests ’applying the rules to financial promotions made using new media is no [...]

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Thought Leadership Live webcast: How to build a brand these days

Thought Leadership Live webcast: How to build a brand these days

By Ian Thomas on April 7, 2010

I was really pleased to be invited to present my slide-deck called ‘How to build a brand these days’ as a live webcast yesterday as part of BrightTalk’s Thought Leadership Live programme. The presentation – which is roughly half presentation and half question and answer session – lasted approximately 45 minutes and is now available [...]

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The unsociable FSA’s Dr Pepper moment

The unsociable FSA’s Dr Pepper moment

The Financial Services Authority’s (FSA) latest guidance (this link downloads a PDF of the guidance, by the way) on the application of social web tools by regulated businesses was issued a couple of weeks ago. Yesterday, I was given the chance to offer my view as part of BrightTalk’s Thought Leadership Live programme. In The [...]