Brendan Llewellyn

Brendan, non-executive chairman at MRM, has over 25 years financial services marketing experience and 10 years as a marketing consultant, focusing on communication advice and, crucially, delivery. He provides corporate counsel on communications strategy, proposition development and ideas generation at MRM, and is an invaluable sounding board regularly used by each of the senior consultants.

Applying Darwinian theory to IFAs to avoid extinction

As Darwin said, “It is not the strongest species that survive, nor the most intelligent, but the ones most responsive to change.”
So it will prove with IFAs – those with the most adaptive response to the RDR are best set to thrive. The basic idea behind the RDR is simple enough – place the client [...]

Our latest work: A cool way to show clients what Cofunds is and how it helps

Here’s some work that’s just been completed for Cofunds. It’s an animation that independent financial advisers (IFAs) and financial planners can share with clients to explain how its technology has transformed the way in which people can save for post-work life.
To bring the idea to life we worked collaboratively with design consultancy, [...]

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