Social media ROI: how you can demonstrate the value to your business
Michael Taggart, MRM’s head of social and digital, recently gave a talk to financial services businesses about how they could identify and report the return on investment (R.O.I.) of their social media programmes to their businesses.
Here are the slides. For a free consultation on this topic, please email Michael at firstname.lastname@example.org or tweet him (@michael_taggart).
If you’d like to watch the film presentation in film, click here
About Michael Taggart
Michael Taggart is a director at MRM, heading up the digital, social and SEO unit. A former correspondent at the Daily Mail, he spent six years in local government communications, mostly in media relations, before joining MRM.
As well as more than 10 years working in and with the media, Michael brings with him a wealth of ideas about how businesses can leverage social technologies to improve customer service, deliver more effective marketing and build trust and loyalty.
Posted in How to, Measurement, R.O.I., social media, Strategy | Tagged Ford explorer Facebook, Gary Vaynerchuk, Petco, R.O.I., R.O.I. case studies, return on investment, Social, social media, Social media ROIcomments powered by Disqus