How to excel in a social media crisis (MRM’s Marketing Minute #5)
A lot of businesses – even the big famous ones – don’t realise they need an internet crisis management plan until after their first social media storm strikes.
If your company is Tweeting, Facebooking or, uhmm, LinkedIn-ing, you can do yourself a big favour (and give yourself a better chance of sleeping at night) by putting the eight simple steps in this video into your plan.
This is a truism: every organisation communicating with any success on the social web will be attacked at some stage. This can range from mild mutterings of criticism by a handful of naysayers to a full-blown mud-hurling fest that can damage your brand.
If you find the film useful, please share it using the Twitter and Facebook buttons – and you can see more of MRM’s Marketing Minute here.
NB: I refer to this as ‘episode four’ early in the film – who spotted the deliberate mistake?
Michael Taggart (@michael_taggart) is head of digital and social at MRM.
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About Michael Taggart
Michael Taggart is a director at MRM, heading up the digital, social and SEO unit. A former correspondent at the Daily Mail, he spent six years in local government communications, mostly in media relations, before joining MRM.
As well as more than 10 years working in and with the media, Michael brings with him a wealth of ideas about how businesses can leverage social technologies to improve customer service, deliver more effective marketing and build trust and loyalty.