How to excel in a social media crisis (MRM’s Marketing Minute #5)

A lot of businesses – even the big famous ones – don’t realise they need an internet crisis management plan until after their first social media storm strikes.

If your company is Tweeting, Facebooking or, uhmm, LinkedIn-ing, you can do yourself a big favour (and give yourself a better chance of sleeping at night) by putting the eight simple steps in this video into your plan.

This is a truism: every organisation communicating with any success on the social web will be attacked at some stage. This can range from mild mutterings of criticism by a handful of naysayers to a full-blown mud-hurling fest that can damage your brand.

If you find the film useful, please share it using the Twitter and Facebook buttons – and you can see more of MRM’s Marketing Minute here.

NB: I refer to this as ‘episode four’ early in the film – who spotted the deliberate mistake?

Michael Taggart (@michael_taggart) is head of digital and social at MRM.

To be alerted when MRM posts a new marketing or social media tip, please ‘like’ our Facebook page.

Comments

comments

2 Comments

  1. Great Video Michael, particularly like the cooking section ;-)

  2. Michael Taggart

    Thanks Duncan :) I’m not much of a cook though, I’m afraid!

Trackbacks/Pingbacks

  1. Leveraging #socmed: ad hoc focus groups | chrisdrochester - [...] briefly touched on in a recent video (see 6:30) by Michael Taggart, companies can use their social media empire …
  2. SOCIAL MEDIA CASE STUDY: How KFC nailed a crisis with good communications - [...] our short film we described how pizza firm Domino’s had suffered significant brand damage when a rogue [...]
  3. Leveraging social media: ad-hoc focus groups/ - [...] briefly touched on in a recent video (see 6:30) by Michael Taggart, companies can use their social media empire …
  4. BlackBerry’s week of darkness - [...] In short, Blackberry appeared to fail in each of the tried and tested crisis management steps. [...]
  5. jual madu asli murni - ... [Trackback] [...] Read More Infos here: mrm-london.com/2011/05/how-to-excel-in-a-social-media-crisis-mrms-marketing-minute-5/ [...]
  6. Blue Coaster33 - Healing's Dragon to discover troubles to boost my internet site!I suppose its alright to produce usage of a couple of of …
  7. watch movies online free - Healing's Dragon to uncover troubles to enhance my site!I suppose its ok to make usage of some of your respective principles!!
  8. free movie downloads - The Absent Game Among me and my husband we have owned much more MP3 gamers over time than I can count, …
  9. stream movies - Whispering Misty So sorry you'll skip the workshop!
  10. watch tv show episodes - The Silent Shard This tends to most likely be pretty handy for many of your respective job opportunities I decide to …
  11. alkaline water - Whispering Misty So sorry you are going to pass up the workshop!
  12. water ionizer - The Absent Game Involving me and my husband we have owned far more MP3 players through the years than I can …
  13. kangen water machine - Healing's Dragon to discover difficulties to boost my site!I suppose its okay to create use of a handful of within your …
  14. kangen water - The Absent Game Between me and my husband we have owned much more MP3 gamers through the years than I can …
  15. VPN on your mobile device - Healing's Dragon to search out troubles to improve my web site!I suppose its alright to generate utilization of a few within …
  16. gloving - Whispering Misty So sorry you will miss the workshop!
  17. best online casinos - Healing's Dragon to search out problems to enhance my internet site!I suppose its ok to create usage of a number of …
  18. exede satellite internet Cutchogue - ... [Trackback] [...] There you will find 27887 more Infos: mrm-london.com/2011/05/how-to-excel-in-a-social-media-crisis-mrms-marketing-minute-5/ [...]
  19. exede internet Twin Groves - ... [Trackback] [...] Read More here: mrm-london.com/2011/05/how-to-excel-in-a-social-media-crisis-mrms-marketing-minute-5/ [...]
  20. get satellite tv - The Slave of the Husband Searching for ahead to finding out excess from you afterward!...
  21. TV for Businesses - The Silent Shard This could possibly be very practical for many within your jobs I decide to really don't only with …
  22. lan nu - Third Flower My wife and that i happen to be now delighted that Albert could perform his research because of the …
  23. fue.mobi - Whispering Misty So sorry you will miss the workshop!
  24. parking - The Absent Game Between me and my husband we've owned more MP3 players over time than I can count, which includes …
  25. her og nu laan - Thorn of Girl Great info can be uncovered on this web blog.
  26. water ionizer machines - The Silent Shard This could most likely be pretty helpful for many within your jobs I decide to don't only with …
  27. stop parking - The Birch of the Shadow I believe there may be considered a couple of duplicates, but an exceedingly helpful list! I …

Submit a Comment