Comments on: Goodwill hunting: The end of ‘CSR’ as we know it…? http://www.mrm-london.com/2010/02/good-will-hunting-the-end-of-csr-as-we-know-it/ Financial Services PR - Reputation Management Fri, 27 Jan 2012 13:58:18 +0000 hourly 1 http://wordpress.org/?v= By: Hackgate and the need to ‘be good’, not just ‘do good’ http://www.mrm-london.com/2010/02/good-will-hunting-the-end-of-csr-as-we-know-it/comment-page-1/#comment-10277 Hackgate and the need to ‘be good’, not just ‘do good’ Tue, 19 Jul 2011 13:24:00 +0000 http://www.mrm-london.com/?p=1475#comment-10277 [...] the consumer anger against the banking crisis, corporate bonus culture and MPs’ expenses scandal, I questioned what this all meant for corporate social responsibility (CSR), highlighting that if companies weren’t “being good” (inherently responsible) then [...] [...] the consumer anger against the banking crisis, corporate bonus culture and MPs’ expenses scandal, I questioned what this all meant for corporate social responsibility (CSR), highlighting that if companies weren’t “being good” (inherently responsible) then [...]

]]> By: David Connor http://www.mrm-london.com/2010/02/good-will-hunting-the-end-of-csr-as-we-know-it/comment-page-1/#comment-143 David Connor Thu, 11 Feb 2010 09:31:49 +0000 http://www.mrm-london.com/?p=1475#comment-143 Businesses will always fall into either the 'talking good', 'doing good' and unfortunately too few in the 'are good' categories. I know that's a gross over simplification but it's also a scarily accurate summary. CSR, or I should say, the perception of CSR has improved dramatically over the past few years as is emerging reinforced as a mainstream management approach to improve profitability, not just the naive marketing lead and ultimately superficial initiatives that gave the ethos a bad name. The arrival of the internet was key in an earlier step change in CSR's evolution by suddenly making available additional information about corporate activity to those who went looking for it. Social media is providing another step change for CSR as this information is now being pushed at everybody online, every minute of the day. It's fun watching traditional PR departments failing miserably to manage a crisis unfolding in real time via Twitter etc without the ability to hide behind the control that press releases and traditional paper based journalism gave them. A new era of transparency? Maybe. A new era of enlightened media management? Definitely. Anybody need a CSR training course for media professionals?? I know a man that can help :) Businesses will always fall into either the ‘talking good’, ‘doing good’ and unfortunately too few in the ‘are good’ categories. I know that’s a gross over simplification but it’s also a scarily accurate summary.

CSR, or I should say, the perception of CSR has improved dramatically over the past few years as is emerging reinforced as a mainstream management approach to improve profitability, not just the naive marketing lead and ultimately superficial initiatives that gave the ethos a bad name.

The arrival of the internet was key in an earlier step change in CSR’s evolution by suddenly making available additional information about corporate activity to those who went looking for it. Social media is providing another step change for CSR as this information is now being pushed at everybody online, every minute of the day. It’s fun watching traditional PR departments failing miserably to manage a crisis unfolding in real time via Twitter etc without the ability to hide behind the control that press releases and traditional paper based journalism gave them.

A new era of transparency? Maybe. A new era of enlightened media management? Definitely.

Anybody need a CSR training course for media professionals?? I know a man that can help :)

]]>